Positioned on the vibrant border where the City’s financial hub meets the creative energy of Shoreditch, Principal Tower stands as an iconic 50-storey architectural masterpiece fully designed by world-renowned architects Foster + Partners. This high-specification tower offers elite central London living, featuring a striking cruciform design that provides every single apartment with its own private curved balcony and floor-to-ceiling glazing framing panoramic views across the London skyline. Situated just minutes from Liverpool Street Station, it delivers an unparalleled walk-to-work lifestyle alongside the capital's finest dining, art, and tech hubs.